Jay R. Penney, CFP, CFA – President
Jay R. Penney, CFP, CFA

With over 25 years as a financial services professional, Jay brings a wealth of experience and superior credentials to the task of assisting clients in the achievement of their life and wealth goals. Beginning his career in 1981, Jay earned the Certified Financial Planner’s (CFP) designation in 1987, and was awarded the prestigious Chartered Finanical Analyst (CFA) charter in 1991.

Today, his firm is devoted to advising high net worth families and small institutions, focusing on clarifying each clients unique priorities, coordinating their advisory teams efforts, and delivering holistic, yet customized wealth management solutions to the increasingly complex needs of this marketplace.
Jay is a General Securities Principal and Registered Representative with Geneos Wealth Management, Inc. He holds Series 6, 7, 22, 63, 65, and 24 licenses with the NASD.
Originally from Boston, Jay attended the University of Massachusetts at Amherst, moving to Arizona in 1978. He and his wife, Dixie, reside in Scottsdale, where they have raised three grown children.
Services
Wealth Coaching
Special Projects: research & recommendations for complex wealth-related decisions
Portfolio Design
Investment Management
Fiduciary Responsibility
What does it mean to be a fiduciary?
Fiduciary is a legal term as well as a point of liability. It’s a higher level of obligation than that of a broker or an advisor. Professionals can choose to act intentionally as a fiduciary on your behalf, or not. We commit to being a named fiduciary on every fee client’s behalf. This holds us accountable to three specific legal standards:
-> We must eliminate, to the extent possible, any real or perceived conflicts of interest between ourselves and those we serve.
-> We must fully disclose all compensation.
-> We must only make recommendations that are in your best interest.
Who is Geneos Wealth Management, Inc.?
Geneos Wealth Management was founded on the belief that bigger isn’t always better. In 2002, the founders, Russ and George Diachok saw an opportunity to create a unique home in the independent broker dealer marketplace. An idea was born to create an environment where personal relationships, flexibility in service and advisor ownership were the top priorities. A team of highly skilled industry veterans and quality employees was constructed to build a firm where the advisor was not only the client but also a friend with a shared vision for success.
 
 
Capabilities include:
- Institutional-grade investment research
- Access to virtually every type of investment vehicle, including separately managed accounts, mutual funds, fixed income solutions, Exchange Traded Funds, hedge funds, funds of hedge funds, private equity pools, direct participation programs, fixed and variable annuities and managed futures across a full range of asset classes
- Consolidated performance reporting
- A fiduciary’s approach to stewarding assets

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