| The Planning Horizon |
| The Planning Horizon is simply a theoretical line across the page. Above the line rests your mission, vision and values. Below the line are the commodities that can serve their achievement – legal structures, investment vehicles and insurance tools. Historically, planning conversations have begun with questions about how and how much. The Planning Horizon first asks why. |
| For example, retirement isn’t a goal; it’s a topic of conversation. What do you want retirement to be like? Where are you living? How are you staying physically active or mentally engaged? Let’s get the goals down first. Anyone can provide the tools to achieve them. |
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| Clarity about mission, vision and values |
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| The Planning Horizon™ |
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| Tools, tactics and strategies for accomplishing the goals created above the line |
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| The Power of Clarity2 |
| How can your wealth truly serve you if no one has helped you achieve clarity about its purpose? It’s simple to model retirement projections or demonstrate investment returns. Yet those are answers. |
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| What were the questions? |
| The first facet of clarity is simply understanding the role wealth is supposed to play in your life. The second facet of clarity is communicating your unique vision to every advisor who can help achieve it: your attorney, CPA, financial planner, life insurance professional and so on. |
| Clarity2 is the exponential impact that occurs when your vision for your wealth is unmistakably clear and everyone involved knows exactly what they’re chartered to achieve on your behalf. |
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| Vendor vs. Chief of Staff |
| If you walk into Sears to buy a washing machine, chances are you’ll walk out with a Kenmore. Sure they sell other brands. But Kenmore’s a good choice and Sears probably makes a little bit more if you buy their products. |
| The world of wealth management is overflowing with large retail shops and their proprietary products. In contrast, we have chosen to adopt a completely independent platform. We have no incentive to recommend one solution over another. We believe this is the difference between using a vendor and engaging a Chief of Staff. |
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| The Art & Science of a True Relationship |
| While many firms are interested in acquiring more clients – we’re interested in growing the relationships we share. We don’t add clients for growth’s sake. We prefer deeper relationships with a finite number of quality families. |
| Also, at Jay R. Penney, our name is on the door. We are entrepreneurs just like many of our clients. Once you engage us, you’ll have the same point of contact for life, if you so desire. |
